About

Most remodeling company owners struggle with creating marketing systems that generate consistent and reliable results…

But you don’t have to.

The Fractional CMO for Remodelers

The Fractional CMO for Remodelers

Hi, I’m Varak and I decided to become a Fractional CMO after years of successfully driving strategic growth serving as Director of Sales & Marketing at Golden Bee Homes, a Design Build firm in Toronto.

The remodeling industry is near and dear to my heart and I have been through the growing pains of a small design build firm trying to establish itself.

You see, after all these years, I’ve come to realize that most remodeling companies looking to grow and scale face these 3 common issues:

  1. Lack of strategic leadership in marketing – talented team members working hard but without a cohesive plan to align their efforts with your business goals just looking to see what sticks.

  2. Wasted time and resources – campaigns that don’t deliver measurable outcomes or justify their costs.

  3. A lack of systems and processes – leading to missed opportunities, inconsistent results, and marketing that feels like guesswork.

With a Fractional CMO, those issues become opportunities. Here’s what we could accomplish instead…

  1. Develop and implement a marketing strategy that’s tied directly to your revenue goals.

  2. Build a streamlined, results-oriented marketing team that focuses on the work that moves the needle.

  3. Create scalable systems that generate predictable growth and empower your team to execute independently.

I’m here to help you grow your remodeling company and achieve the vision you had when you first decided to open your business.

With years of experience in this industry, I’ve worked through the same struggles you’re facing now and come out with a proven framework that generates millions in revenue for companies just like yours.

You shouldn’t have to deal with marketing that wastes your time or money.


Instead, you deserve marketing that provides clear, actionable metrics, inspires confidence, and positions your business as the go-to for homeowners in your market looking to remodel their home.

Why I do what I do

My story starts with my father and mother, an engineer and a school teacher, who immigrated to Canada to give their children a brighter future. Our family name, Balian, traces back to a renowned dynasty of architects who left their mark on the historic city of Constantinople, designing some of the Ottoman Empire’s most iconic structures despite being a Christian Armenian minority.

Growing up, I was deeply inspired by the builders in my family. My grandfather was a self-made high-rise builder, starting work at just 13 to support his family. Two of my uncles followed in his footsteps, and one of them moved to Toronto and founded Golden Bee Homes, where my own career began.

From a young age, I was fascinated by construction, tagging along to job sites and working as a laborer during my teenage years. After graduating in economics, I was set to climb the corporate ladder in banking. But the pull of family, legacy, and the passion for building something meaningful drew me back to join my uncle in growing Golden Bee Homes.

Starting small, I wore every hat imaginable—marketing, sales, operations, and office management—eventually earning a seat on the leadership team. Together, we grew from a modest team of four to a thriving business generating $2 million in annual revenue. But we hit a glass ceiling, trying countless strategies without breaking through.

That’s when we implemented the EOS (Entrepreneurial Operating System) and adopted the proven frameworks I learned through CMOx. Those tools were transformative, allowing us to shatter that ceiling and scale beyond what we thought possible.

Today, I live in Toronto, Canada, with my wife—the woman of my dreams—where I draw on my journey to help remodeling companies across the US unlock their own growth potential, ensuring they achieve the success they’ve worked so hard to build.

What will it be like to work with me?

Reliability

As your Fractional CMO, I take full responsibility and accountability for your marketing outcomes. Each quarter, you’ll receive clear, actionable reports outlining what’s been accomplished, what’s working, and our strategic plan for the next quarter.

Data-Informed Decisions

Every decision we make will be backed by data, not guesswork. By tracking the right KPIs, I’ll ensure that your marketing campaigns deliver measurable results, giving you the confidence to make informed investments in your business.

Positive Culture

I prioritize building a positive and collaborative culture within your marketing team. By aligning each person with their strengths and genius zone, we’ll create an environment where your team feels empowered and focused on what truly moves the needle.

Values-Driven Leadership

I understand the unique challenges of the remodeling industry and lead with empathy, respect, and a commitment to your company’s values. Together, we’ll build a team and a marketing strategy that aligns with your vision and aspirations.

Systems-Driven Growth

I specialize in creating systems and processes that don’t just work but are scalable and repeatable. These frameworks are designed to generate predictable results while minimizing chaos and guesswork.

Problem-Solving Expertise

When obstacles arise, I see them as opportunities for innovation and growth. My role is to identify challenges quickly, address them efficiently, and keep our focus on achieving your goals.

Case Studies

Golden Bee Homes

  • Golden Bee Homes is a Remodeling firm in Toronto, ON.

    They have adopted the Design Build model and have a team of designers who capture their clients vision, wants, and needs, as well as a production crew to make it all happen.

  • When I joined them, the team was comprised of the owner along with 2 guys on the production side working from a small office in an industrial part of town.

    They didn’t have a clear marketing plan and were just trying random tactics that didn’t work well together. This led to inconsistent results which meant they couldn’t count on it for reliable revenue. Until then, word of mouth had been their primary source of business.

  • Jack, the owner and founder of Golden Bee Homes, wanted to grow his business. Although he was a terrific salesman, he lacked the marketing knowhow he knew he needed to scale and reach his goals.

    He needed someone he could trust to come in and own the marketing seat and be accountable for it, so he can focus on growing his company.

  • At its core, I focused on 3 things:

    • Clarifying - I helped Golden Bee Homes find their focus, determine their target audience, understand what sets them apart, and developed a proven process.

    • Systemizing - I helped them visualize what they have, what they need, and how to get there, simplified the process to make it repeatable and scalable, put the right people in place to execute, and created systems in place to measure the results.

    • Executing - I helped them set audacious yet attainable goals, set a regular meeting cadence to track and tweak strategy as necessary to achieve their desired outcomes.

  • Today, Golden Bee Homes has scaled to a team of 10, and operates from its new Design Studio, in the heart of the Designers District, near a major intersection. Jack has his sights aimed high to confidently continue to grow knowing that he has:

    • A proven marketing strategy that generates reliable and recurring results.

    • A proven sales process that helps weed out tire kickers, and convert qualified leads.

    • A healthy department that drives growth through clear KPIs and focused execution.

“Varak’s expertise in marketing combined with his strong leadership skills ensures that every project undertaken is executed with precision and excellence”

Jack | Owner & Founder

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